Case Study: Reverse Pricing Strategy Doubles Sales
Warning: This is a counterintuitive concept, but it’s backed by psychology and proven results, so don’t just dismiss it as nonsense. Mei Pak makes and sells...
Category: Growing Your Business
The Most Effective, Yet Shockingly Underutilized Social Media Tactic
This is the One Social Media Trick That’ll Make You Question Everything You Know About Marketing (and Probably Annoy a Few People, Too!) Alright, gather ’round,...
The Power of Micro-Niches: Why Going Hyper-Specific Can 10x Your Marketing Results
When you’re starting or scaling your online business, it’s easy to think you need to appeal to as many people as possible to maximize success. But...
How to Send Unlimited WhatsApp Messages and Achieve 99% Open Rates
The other day I received an email with a subject line much like the headline above. Not entirely believing their claim, I did my own research,...
Case Study: How Pat Flynn Turned Adversity into a Thriving Online Business
Background: In 2008, Pat Flynn was living a comfortable life with a stable job as an architect. However, the global financial crisis hit, and like many...
