Handy Sales Letter Checklist
Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all the pointers on the list. A checklist of copywriting elecments you should always include. . .
Sales Letter Checklist | ||
Here is a handy checklist to help you with writing your sales letters… | ||
PASS | FAIL | SALES LETTER COMPONENT BEING CHECKED |
Never lie (This is the most important rule) | ||
If you make a claim, prove it | ||
Lead with benefits, substantiate with features | ||
Personalise | ||
Make sure any slang or jargon is familiar to the reader | ||
Reveal a minor flaw | ||
Give copy news value | ||
Write the way real people talk, not English professors | ||
Never talk down to your audience. Look them in the eye or look up to them | ||
Ask for the order | ||
Make it easy for prospects to buy | ||
Give an incentive to act NOW! | ||
Substitute ‘you’ for ‘I’ whenever possible |